Case study · Headless ecommerce

Artilecious, replatformed for speed.

Migrating an established OpenCart store to a custom headless storefront — faster pages, a cleaner catalog, and a foundation built to grow on.

Client
Artilecious
Industry
Ecommerce
Services
Redesign · Migration · Maintenance
Year
2024
Visit live site
artilecious.com
Artilecious — live site
The challenge

An ageing store holding back a growing brand.

Artilecious had outgrown its OpenCart setup. Pages were slow, the catalog was hard to manage, and the dated theme made the brand feel smaller than it was — without losing existing products, SEO, or customers.

Our approach

Rebuild the front, preserve the value.

We moved Artilecious to a headless architecture: the catalog stays in a managed backend while a fast, custom front end handles everything customers see. We migrated products and URLs carefully to protect rankings, then redesigned around clarity and conversion.

Before & after

Drag to see the transformation.

The same store, rebuilt from the ground up. Slide the handle to compare the old theme with the new build.

Artilecious — redesigned
Artilecious — before
AfterBefore
What we delivered

Built end to end.

01

Headless storefront

A fast, statically-optimized front end with instant navigation and search.

02

OpenCart migration

Products, customers, and URLs migrated cleanly to protect SEO.

03

Catalog & search

A cleaner, easier-to-manage catalog with fast filtering.

04

Ongoing maintenance

Continuous monitoring, updates, and improvements post-launch.

Outcomes

Measurable, where it counts.

−62%
Page load time
+38%
Conversion rate
2.1×
Organic traffic
99.9%
Uptime

What we built it on

Stack
Next.jsReactHeadless CMSCustom APITailwind CSSMySQLCloudflareGitHub

“They didn’t just rebuild our store — they became the technical team we never had.”

Founder
Artilecious
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