Privacy Policy

1. Overview & Commitment

At WPFreelance(“we”, “our”, or “us”), we take your privacy seriously. This Privacy Policy explains what information we collect when you visit our website (https://www.wpfreelance.in), interact with our services, submit inquiries, or hire us for web development, maintenance, and engineering services.

2. Information We Collect

We collect information directly from you and automatically as you navigate the site:

• Direct Communications: Name, email address, company name, phone/WhatsApp number, website URL, and project requirements submitted through our contact forms, Free Website Audit requests, or direct email correspondence.
• Billing & Payment Information: Payment and invoice details processed securely through certified payment gateways (such as Razorpay and PayPal). We do not store raw credit/debit card numbers on our servers.
• Technical & Usage Data: IP addresses, browser type, device identifiers, referring URLs, operating system, and browsing activity collected via standard cookies and log files.

3. Online Data Partners, Cookies & Marketing Notice

When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email. We (or service providers on our behalf) may then send communications and marketing to these email addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout.

4. Third-Party Services & Analytics

We integrate trusted third-party providers to enhance site functionality, analyze performance, and facilitate payments:

• Google Analytics 4: Collects aggregated traffic and visitor engagement metrics.
• Microsoft Clarity: Provides visual heatmaps and anonymous session recordings to optimize user experience and site navigation.
• RB2B (Retention.com): Assists in business visitor identification and B2B engagement.
• Razorpay & PayPal: Facilitates PCI-DSS compliant payment processing for retainer deposits and project invoices.
• Resend: Handles transactional emails, quote delivery, and notification dispatching.

5. How We Use Your Information

Your personal information is used exclusively to:

• Provide, operate, and maintain web development and support services.
• Respond to inquiries, scope project proposals, and deliver comprehensive website audits.
• Process transactions, send payment receipts, and manage active service care plans.
• Detect and prevent fraud, technical glitches, or abuse of our systems.
• Communicate relevant service updates, security advisories, or promotional information (with opt-out available).

6. Data Security & Storage

We implement industry-standard administrative, technical, and physical security measures (including HTTPS encryption, TLS certificates, restricted API access, and secure database credentials) to safeguard your data. While no transmission over the internet is completely infallible, we maintain rigorous controls to prevent unauthorized access, alteration, or disclosure.

7. Your Rights & Choices

Depending on your jurisdiction, you have the right to:

• Request access to the personal data we hold about you.
• Request corrections to inaccurate or incomplete information.
• Request erasure or deletion of your personal data.
• Opt out of marketing communications at any time via unsubscribe links or by emailing us.
• Opt out of partner audience identification at https://app.retention.com/optout.

8. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at: