Case study · PR & communications

Narratives PR, an agency site that tells its own story.

A WordPress site for a boutique Dubai PR, communications, and publishing consultancy working with travel, leisure, and lifestyle brands across Africa and the Middle East — services, packages, press features, and the founder's story, with a way to enquire on every page.

Client
Narratives PR
Industry
PR & communications · Travel & lifestyle
Services
Web design · WordPress development · On-page SEO
Year
2024
Visit live site ↗
yournarratives.com
Narratives PR — live site
The challenge

A storytelling agency needs to tell its own story first.

A PR agency gets judged on how well it tells a story, starting with its own. Narratives PR offers a fairly broad mix — proposal writing, media relations, brand positioning, content, and publishing — to founders and brand managers across two regions. The site had to make that offer easy to follow, and show enough proof (clients, events, press coverage) to earn a first call.

Our approach

Lead with the voice, back it up with proof.

We built the site in WordPress with Elementor so the team can edit it themselves. The home page opens with the founder and the agency's promise, then works down through the mission, client logos, the events they've delivered, the core services, testimonials, blog posts, and magazine features. Packages have their own page with clear prices and inclusions, and a quote form is never more than a scroll away. Page titles and descriptions are written for searches like “PR agency in Dubai”, so the site gets found as well as read. We also look after Travel Essence Magazine for the same founder, so we knew the voice well before writing a line.

The result

Narratives PR, live.

Narratives PR — live site
What we delivered

Built end to end.

01

Founder-led home page

Yvonne Mtengwa's story and 18+ years in PR give the agency a face from the first screen.

02

Services in plain language

Eight services, from proposal writing to publishing, each explained without jargon.

03

Packages with real prices

Starter, Press Office, and Collateral Audit packages, plus a paid consult for anyone unsure where to begin.

04

Proof where it counts

Client logos, flagship events, testimonials, and press features placed right where doubts come up.

Outcomes

Measurable, where it counts.

8
Services, each explained
3 + 1
Packages plus a paid consult
6
Flagship events showcased
18+ yrs
Founder experience featured

What we built it on

Stack
WordPressElementor ProHello ElementorYoast SEOGoogle Site Kit

“We spend our days telling other brands' stories. Now our own site reads the way we'd write it for a client.”

Founder
Narratives PR
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